The project is born out of a concrete demand within the pharma supply chain to provide a hi-tech solution to tackle the problem of limited-supply and out-of-stock medicine.
The partnership will allow both companies to deliver digitally-enhanced services all along the customer journey, from awareness to conversion and even post-sale.
In the beautiful setting of the IBM Studios in Milan, a day of in-depth analysis and meetings to promote the secure digital management of business agreements, documents and processes.