InTrust Day
October 23, 2019

What an Amazing experience!
Keep on living the digital transformation, subscribe to Inews!
What an Amazing experience!
Keep on living the digital transformation, subscribe to Inews!

With partecipation of:

SalesforceEYKopjraStudio Legale Gattai Minoli Agostinelli & Partners,
Studio Legale Finocchiaro.


InTrust Day 2019 event, promoted by Intesa and DocuSign, offers to business manager a unique opportunity to deepen issues of digital management of agreements and business processes.

Partecipating in a full immersion of conferencein-depth studies and demo areas, you’ll learn essential skills for digital transformation.

Come and discover technologies and solutions, get to know the experts and live experiences of already digitalized companies

Con la partecipazione di:

Studio Legale Gattai Minoli Agostinelli & Partners,
Studio Legale Finocchiaro.

L’evento InTrust Day 2019, promosso da Intesa e DocuSign, offre ai manager delle imprese l’opportunità unica di approfondire le tematiche di gestione digitale degli accordi e dei processi di business.

Partecipando ad una full immersion di conferenzeapprofondimenti e aree demo, potrai apprendere le skills essenziali per la digital transformation.

Vieni a scoprire le tecnologie e le soluzioni, a conoscere gli esperti e a vivere le esperienze delle aziende già digitalizzate.

Moments of the Day


Experts will analyze technology adoption for digital transformation and agreements management, integration of new enabling technologies, the new paradigm of smart contract and the legislative context.


How to digitally transform sales processes to speed up processed and increase productivity. How to digitally evolve procurement processes to improve agreements, control costs and reduce risks.

One-to-one Sessions

One-to-one meetings with experts, to define the approach to digitization and identify solutions that best meet business needs.


8:30 |  Registration and welcome coffee
Visit to the Experience Area @ IBM Studios Ground Floor

9:30 |  Opening session
Pietro Lanza – GM Intesa, Blockchain Director IBM Italia
Mark Register – SVP Business Development, DocuSign

9:45 |  DocuSign Agreement Cloud
Mark Register – SVP Business Development, DocuSign

10:10 |  Amazing Customer Experience Management
Nicola Lalla – Senior Director, Solution Engineering, Salesforce

10:30 |  The Value of the Systems of Agreement
Nils Ebert – Head of Customer Value EMEA, DocuSign

10:55 |  Identity, Authentication and Trusted Services
Franco Tafini – B2C Offering Director, Intesa (IBM Group)

11:15 |  Coffee break

11:45 |  The legal framework. A European and international overview
Giusella Finocchiaro – Full Professor at University of Bologna and Chair of Finocchiaro Law Firm

12:15 |  Round Table: Customers’ Point of View
Moderator: Giuseppe Mariani – Chief Operating Officer, Intesa  (IBM Group)

13:00 |  Lunch / IBM Cloud Garage Tour

14:30 | Session 1 – Customer Story
BtoC Omnichannel Customer Experience
Host: Franco Tafini – Offering Director, Intesa (IBM Group)
Session 2 – Customer Story
BtoB Customer and Supplier Relationship
Host: Antonino Abate – Enterprise Customer Success Manager, DocuSign

15:40 |  Business is being digitally reinvented
Giorgio Brugo – Strategic Designer – Service e Product Design Lead at EY Advisory

16:00 |  A dive into Online Point & Click Contracts
Tommaso Grotto – CEO & Founder, Kopjra

16:10 |  Future Systems of Agreement: AI and blockchain
Pietro Lanza – GM Intesa, Blockchain Director IBM Italia

16:25 |  Future Systems of Agreement: Smart contracts
Licia Garotti Head of the Technology and Intellectual Property practice, Law firm Gattai, Minoli, Agostinelli & Partners
Moderator: Pietro Lanza, GM Intesa, Blockchain Director IBM Italia

16:40 |  Closing session
Pietro Lanza – GM Intesa, Blockchain Director IBM Italia
Mark Register – SVP Business Development, DocuSign

16:50 |  Cocktail & Networking / 1-to-1 Sessions

Interactive Sessions and Experience Area

Match the technological experts, discover solutions and follow demos of digital services.


Guided Tour of IBM Cloud Garage

To find out how, thanks to IBM Garage methodology, companies can launch products and/or services on the market with the speed of a startup and the scalability of a company.


Wednesday 23 October 2019
From 8.30 a.m. to 6 p.m.


IBM Studios
Piazza Gae Aulenti 10, Milano

Intesa, an IBM Company

Intesa (IBM Group) has been accompanying customers for 30 years in the digital transformation of business processes, helping them to communicate securely on the network and integrating their processed with global trading partners. SaaS services and solutions are provided from an end-to-end perspective: from data exchange and collaboration portals to document management, from electronic signature to goods traceability and certification of deliveries, from electronic invoicing to standard storage, Intesa stands as single point of contact throughout the supply chain.

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