The interview with Simone Piasini, Chief Business Development Officer of Intesa (IBM Group) revealed the key elements and best practices for successful partnerships and alliances…
Smart business
Digital innovation and Service Design: business enabling factors
We have recently interviewed Giuseppe Mariani, Chief Operating Officer of Intesa (IBM Group) on these and other topics such as innovation, supporting technologies and project teams…
From Business-to-Consumer to Business-to-Human: why and how to evolve
Humans on one side, technology on the other. How can we combine them and how do companies are handling the evolution of the Business-Consumer relationship? Humanizing customer experience through digital is possible, yet it is necessary to have an innovative model…
Increasing the company success with an Agile Marketing approach
Agile is a concept that derives from the values and principles of Agile software development, and it basically describes an innovative model of project management that enables the Marketing team to reach the targets more quickly…