iblog
Open Innovation, a simple revolutionary idea
Open innovation is a revolutionary idea and, like most of them, has a very simple concept at its base: the more people and skills it gets, the higher the chance of getting something that you don’t he would arrive…
From Business-to-Consumer to Business-to-Human: why and how to evolve
Humans on one side, technology on the other. How can we combine them and how do companies are handling the evolution of the Business-Consumer relationship? Humanizing customer experience through digital is possible, yet it is necessary to have an innovative model…
Blockchain: leadership, projects and business opportunities
The disruptive value of blockchain technology in digital processes; the point of view of Pietro Lanza, General Manager – Intesa (IBM Group) and Blockchain Director – IBM Italia…
Increasing the company success with an Agile Marketing approach
Agile is a concept that derives from the values and principles of Agile software development, and it basically describes an innovative model of project management that enables the Marketing team to reach the targets more quickly…