iblog
Artificial Intelligence, Machine Learning and Deep Learning
AI is becoming an integral part of our society. This article presents how it can be applied, whether in the B2C or the B2B context, and the relationship between AI, Machine Learning and Deep Learning.
Coronavirus and Markets: Retail
What impact has the pandemic had on consumers and consumer shopping? The pandemic triggered by the Coronavirus is having an enormous impact on consumption trends, and on identifying new purchasing behaviour...
What Design Thinking is and how it helps companies innovate
Thinking what no one has yet thought and solving problems no one has been able to solve thanks to creative thinking...
Coronavirus: companies respond to the emergency and plan for the reco...
The key role of digitisation in the time of COVID-19. Pietro Lanza, General Manager of Intesa (IBM Group) takes stock of companies’ response to the pandemic and strategies for the recovery...
The Hows and Whys of the Digital Frontier becoming the Leading Driver...
Managing one’s digital identity is a key component for smart-mobility success. For decades, cities have been built to facilitate movement and streamline traffic patterns. Smart Cities, on the other hand, are more focused on the needs of the indivi...
Smart Working. Working Smart
Smart working means being flexible, responsible, and making one's work results-oriented. Learn more about best practices, and how technology increase work productivity...
Partnerships and strategic alliances as a growth factor
The interview with Simone Piasini, Chief Business Development Officer of Intesa (IBM Group) revealed the key elements and best practices for successful partnerships and alliances...
Digital innovation and Service Design: business enabling factors
We have recently interviewed Giuseppe Mariani, Chief Operating Officer of Intesa (IBM Group) on these and other topics such as innovation, supporting technologies and project teams...
Open Innovation, a simple revolutionary idea
Open innovation is a revolutionary idea and, like most of them, has a very simple concept at its base: the more people and skills it gets, the higher the chance of getting something that you don't he would arrive...
From Business-to-Consumer to Business-to-Human: why and how to evolve
Humans on one side, technology on the other. How can we combine them and how do companies are handling the evolution of the Business-Consumer relationship? Humanizing customer experience through digital is possible, yet it is necessary to have an in...
Blockchain: leadership, projects and business opportunities
The disruptive value of blockchain technology in digital processes; the point of view of Pietro Lanza, General Manager – Intesa (IBM Group) and Blockchain Director – IBM Italia...
Increasing the company success with an Agile Marketing approach
Agile is a concept that derives from the values and principles of Agile software development, and it basically describes an innovative model of project management that enables the Marketing team to reach the targets more quickly...