The IBM company is enhancing its role as a Trust Service Provider by joining the professional association.

Expected to come into force in 2024, it will be the world's first Artificial Intelligence regulation.

From 2028, it will be mandatory to notify intra-EU B2B transactions. Member states have begun the "race to compliance," and Italian companies will need to follow the regulatory developments of the countries where their business partners are located.

By becoming a B Corp, Intesa is committed to continuing to balance profit with value creation—not only for its clients but also for its suppliers, the community, the environment, its shareholders, and everyone who works with or collaborates with the company.