The project is born out of a concrete demand within the pharma supply chain to provide a hi-tech solution to tackle the problem of limited-supply and out-of-stock medicine.
The partnership will allow both companies to deliver digitally-enhanced services all along the customer journey, from awareness to conversion and even post-sale.
The interview with Simone Piasini, Chief Business Development Officer of Intesa (IBM Group) revealed the key elements and best practices for successful partnerships and alliances…