What impact has the pandemic had on consumers and consumer shopping? The pandemic triggered by the Coronavirus is having an enormous impact on consumption trends, and on identifying new purchasing behaviour...
What Design Thinking is and how it helps companies innovate
Thinking what no one has yet thought and solving problems no one has been able to solve thanks to creative thinking...
Coronavirus: companies respond to the emergency and plan for the reco...
The key role of digitisation in the time of COVID-19. Pietro Lanza, General Manager of Intesa (IBM Group) takes stock of companies’ response to the pandemic and strategies for the recovery...
Smart Working. Working Smart
Smart working means being flexible, responsible, and making one's work results-oriented. Learn more about best practices, and how technology increase work productivity...
From Business-to-Consumer to Business-to-Human: why and how to evolve
Humans on one side, technology on the other. How can we combine them and how do companies are handling the evolution of the Business-Consumer relationship? Humanizing customer experience through digital is possible, yet it is necessary to have an in...
Increasing the company success with an Agile Marketing approach
Agile is a concept that derives from the values and principles of Agile software development, and it basically describes an innovative model of project management that enables the Marketing team to reach the targets more quickly...