The European Union must also contend with a constantly evolving market and socio-economic fabric, revising its objectives and directives in light of these transformations.
The partnership will allow both companies to deliver digitally-enhanced services all along the customer journey, from awareness to conversion and even post-sale.
The implementation of the EUDI Wallet generates interest and enthusiasm, but risks and benefits must be taken into account in order to create a balanced and useful ecosystem for citizens.